Here_s one of the most common questions I get from students :
_How is cold email different from spam ?_ Cold email and spam are polar opposites. Here_s why_ Spam : _ Uses a fake name _ Doesn_t include contact information _ Isn_t personalized (the same email is sent to several people) _ Isn_t meant to start a conversation ; rather, it_s usually targeting a direct purchase.
_ Has a commercial motive. Spam is an example of a one-to-many email.
Can you see the difference ? This cold email does three things : _ It addresses the recipient directly.
_ It has a highly specific and relevant request. _ (...)